First, language is very important. Today English is the international
language of business and trade. Therefore, having a basic knowledge of
business and trade terminology in English is helpful in actual business
negotiations. Second, understanding other cultures is also important. We should be
aware of different styles of communication according to different cultures.
We should not impose our values and norms upon other people, but give due
respect for cultural differences. Third, straightforwardness is important, too. Indirect communication is
often considered as dishonest and tactical. Straightforward communication
will serve as a useful basis of successful business transactions.
