difference one: way of thinking
individualistic culture： Each person tends to think of himself or herself in terms of his or her own charac-teristics and preferences.
collectivistic culture： Each person tends to think of himself or herself in terms of his or her social relati-onships and roles that make the person a part of a larger group.
difference two: the tendency that help others
collectivist cultures: People tend to feel very little inclination to help other people who do not belong to their groups.
individualist cultures: People are more often willing to help others, even if they do not belong to the same group.
difference three:the relationship between people and the groups to which they belong
individualist culture: People usually join or leave groups when it is in their personal interest to do so.
①People are more willing to quit their job and take a new job at another company; ②People usually get married for reas-ons of personal choice and are more like-ly to get divorced.
collectivist culture: People usually stay with one group for a long time.
①People usually prefer to stay with one company throughout their career; ②People usually get married according to the wishes of their relatives and are less like-ly to get divorced.
Not all individualist countries and collectivist countries are the same.
Western countries such as those of western Europe and North America are usually considered to be very individualist. Not all individualist countries are similar in every way.
For example: the individualism of the United States is viewed as more competitive than that Sweden.
The countries of most parts of Asia and Africa are usually considered to be very collectivist. Collectivist countries also differ from each other in many ways
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