Celebrity effect nowadays, in order to improve the competitiveness of enterprises, many enterprises through television, network and other media, looking for famous celebrities or stars to introduce their products, and so on. Making full use of celebrity effect to make products sell well is a common phenomenon. Everything has two sides, and star effect is no exception.
On the one hand, celebrity effect will naturally bring huge benefits to the company To achieve a win-win effect, on the other hand, is achieved between enterprises and celebrities, but it will correctly guide consumers, and celebrity effect will also have a negative impact to a certain extent. For example, when we buy things, we are easily influenced by celebrity effect to pursue brand, that is to say, sometimes celebrity effect can mislead consumers. In my opinion, companies and enterprises should To improve the quality of products or commodities, and then invite stars to advertise their products.
More importantly, celebrities should enhance their sense of responsibility as consumers. We should recognize this purpose from the perspective of celebrity effect, and it is better to consider this phenomenon and arrange our financing properly instead of losing ourselves.