Whenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.Ifyouwalkdownthestreet,youseeoneadvertisingboardafteranother.Allday,everyday,peoplewhowanttosellyousomethingcompetenttocatchyourattention.Asaresult,advertisementsarealmosteverywhere.IntheWest,advertisementsarethefuelthatmakesmassmediawork.ThegovernmentdoesnotgivemoneytomassmediasuchasTVstations,newspapers,magazinesandradiostations.Theyareallownedprivately.Sowheredoesthemoneycomefrom?Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses.
Haveyoueveraskedyourselfwhatadvertisingis?Throughtheyears,peoplehavegivendifferentanswerstothequestion.Forsometimeitwasfeltthatadvertisingwasameansof“keepingyournamebeforethepublic.”Andsomepeoplethoughtthatadvertisingwas“truthwelltold.”Nowmoreandmorepeopledescribeitinthisway：Advertisingisthepaid,nonpersonal,andusuallypersuasivedescriptionofgoods,servicesandideasthroughvariousmedia.
Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcandowelltothem.Advertisementsexisteverywhereinourlives.
Questions26to28arebasedonthepassageyouhavejustheard.
26.Whatisthepassagemainlyabout?
【解析】选[D]。这篇材料开篇就提到了广播、电视、报纸上的广告(advertisement)，随后讲了广告的定义，结尾说广告到处都存在，这表明本篇讲的是广告的繁荣发展，故选项[D]符合题意。
27.What’sthefinancialsourceoftheprivatelyownedmassmedia?
【解析】选[C]。选项[C]符合题意，依据是Sowheredoesthemoneycomefrom?Fromadvertisements。
28.Accordingtothepassage,whatisoneofthefeaturesofadvertisements?
【解析】选[B]。选项[B]符合题意，依据是Advertisingisthepaid,nonpersonal,andusuallypersuasivedescriptionofgoods,servicesandideasthroughvariousmedia。convincing是persuasive的同义转述，意为makingyoubelievethatsomethingistrueorright，即“使相信，使确认”。
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