Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsectionsofthepaperandisthusdistinguishedfromdisplayadvertising.Suchgroupingsas“HelpWanted”,“RealEstate”,“LostandFound”aremade,theratechargedbeinglessthanfordisplayadvertising.Classifiedadvertisementsareaconveniencetothereaderandasavingtotheadvertiser.
Thereaderwhoisinterestedinaparticularkindofadvertisementfindsalladvertisementsofthattypegroupedforhim.Theadvertisersmay,onthisaccount,useaverysmalladvertisementifitwereplacedamonglargeradvertisementsinthepaper.Itisevidentthatthereaderapproachestheclassifiedadvertisementinadifferentframeofmindfromthatinwhichheapproachestheotheradvertisementsinthepaper.Heturnstoapageofclassifiedadvertisementstosearchfortheparticularadvertisementthatwillmeethisneeds.Ashisattentionisvoluntary,theadvertiserdoesnotneedtorelytoomuchextentondisplaytypetogetthereader’sattention.Formerlyallclassifiedadvertisementswereofthesamesizeanddidnothavedisplaytype.Withtheincreaseinthenumberofsuchadvertisements,however,eachadvertiserwithinacertaingroupiscompetingwithothersinthesamegroupforthereader’sattention.Inmanycases,theresulthasbeenanincreaseinthesizeofthespaceusedandtheadditionofheadlinesandpictures.Inthatway,theclassifiedadvertisementhasinrealityadvertisement.Thisisparticularlytrueofrealestateadvertising?
1.AllofthefollowingfactsareadvantagesofclassifiedadvertisementforadvertisersEXCEPTthat____.
A)classifiedadvertisementchargeslessmoney
B)itiseasiertoattracttheattentionofthetargetconsumers
C)itprovidesmoreinformationforthereaders
D)itdoesnothavetorelytoomuchondisplaytype
2.Oneoftheexamplesgivenoftypesofclassifiedadvertisementis____
B)peoplewhoareaskingforhelp
3.Whatsortofattitudedopeoplehavewhentheylookatclassifiedadvertisement,accordingtothewriter?
A)Theyareintheframeofmindtobuyanything.
B)Theyarelookingforsomethingtheyneed.
C)Theyfeellostbecausetherearesomanyadvertisements.
D)Theyfeelthesameaswhentheylookatdisplayadvertisements.
4.Accordingtothepassage,inwhichwayhavetheclassifiedadvertisementschangednowadays?
A)Theydependmoreondisplaytype.
B)Moremoneyischargedforthem.
C)Theyaredividedintomoregroups.
5.Whyhaveclassifiedadvertisementschangedinappearance?
A)Becausepeoplenolongerwantheadlinesandpictures.
B)Becauserealestateadvertisingisparticularlytruthfulnow.
C)Becausetheincreaseinthenumberofsuchadvertisementsmeanstheyhavetobesmallnow.
D)Becausetherearemoreadvertisementsnowandmorecompetitionamongadvertisers.
1.C
分类广告的优越性不包括为读者提供更多的信息。事实辨析题。从文中可看出，分类广告的优越性在于收费低、无需很多的展现形式，以及更易吸引对某类广告感兴趣的读者的注意力，因此A，B，D都正确。文中唯独没有提到C。
2.A
房地产业就是分类广告的其中一块。细节题。本题考察对“RealEstate”的理解，它的意思是“房地产”，故选项A正确。
3.B
当读者看分类广告时，他们会搜索自己需要的信息。事实辨析题。从文中可知，读者在看分类广告时和看展示广告的注意力的模式是不一样的，他们会去浏览自己感兴趣的类别，查找所需信息。故选项B正确。
4.A
根据文章，分类广告更多地依赖展现形式。推断题。文章最后指出，由于竞争的加剧，分类广告商们不得不用大标题和图片来吸引读者的注意力。故选项A正确。
