Thereisnodoubtthatwatchingtelevisionandmoviescaninfluencethewaythatpeoplebehave.Moreover,itseemsthatpeoplearespendingmoreandmoretimewatchingsomesortofvisualentertainment,whetheritistelevision,avideotapeoraDVD.Therefore,theeffectsofvisualmediacannotbeignored.
Oneobviouseffectofthesemediaisthatwatchingtheminducespeopletobuycertainproducts.Televisionadvertisingiswidespreadand,nowadays,evenmovietheaterspermitadvertisements.AnotherwayTVandthemoviesaffectpeopleisthattheygivepeopleeitherabroaderviewoftheworldoradistortedone,dependingonwhattypeofprogramtheywatch.Thosewhowatchnewsandeducationalprogramcanlearnmanynewthingswhilethosewhowatchprimarilyentertainmentshowsmaycometobelievethatmostpeopleintheworldpossessgreatwealthandgoodlooks.Itmaymakethembecomedissatisfiedwiththeirownlives.Finally,perhapsthemostsusceptibleviewersarechildren,whomaybeunabletotellfactfromfictionandmaytrytoimitateactsthattheyseeonTVorinthemovies.
Withtheever-increasingpopularityofvideoentertainment,societymustpayattentiontotheseeffects.Televisionandmovies,whileentertainingandinformative,cannottaketheplaceofrealexperience.