Imagineyouwenttoarestaurantwithadate;hadaburger,paidwithacreditcard,andleft.Thenexttimeyougothere,thewaiterorwaitress,armedwithyourprofiledata,greetsyouwith,"HeyJoe,howareyou?Maryisoverthereintheseatyousatinlasttime.Wouldyouliketojoinherfordinneragain?"Thenyoufindoutthatyourburgerhasbeencookedandyourdrinkisonthetable.Forgetthefactthatyouarewithanotherdateandareonadietthatdoesn’tincludeburgers.Soundalittlebizarre?Tosome,thisisrestaurantequivalentoftheInternet.TheNet’sabilitytoprofileyouthroughyourvisitstoandinteractionsatwebsitesprovidesmarketerswithanenormousamountofdataonyou—someofwhichyoumaynotwantthemtohave.
Areyouawarethatalmosteverytimeyouaccessawebsiteyougeta“cookie”?Unfortunately,it’snottheMrs.Reid’stype.AcookieontheInternetisacomputercodesentbythesitetoyourcomputer—usuallywithoutyourknowledge.Duringtheentireperiodoftimethatyouareatthesite,thecookieiscollectinginformationaboutyourinteraction,includingwhereyouvisit,howlongyoustaythere,howfrequentlyyoureturntocertainpages,andevenyourelectronicaddress.Filloutasurveytocollectfreeinformationorsamples,andmarketersknowevenmoreaboutyou—likeyourname,address,andanyotherinformationyouprovide.Whilethismaysoundscaryenough,cookiesaren’teventhelatestintechnology.AnewsystemcalledI-librarianAlexa—namedforthelegendarythirdcenturyB.C.libraryinAlexandria,Egypt—doesevenmore.Whilecookiestrackwhatyouaredoingatonesite,AlexacollectsdataonallyourWebactivity,suchaswhichsitesyouvisitnext,howlongyoustaythere,whetheryouclickonads，etc.Allthisinformationisavailabletomarketers,whouseittomarketmoreeffectivelytoyou.Notonlydoyounotgetpaidforprovidingtheinformation,youprobablydon’tevenknowthatyouaregivingit.
Choosecorrectanswerstothequestion:
1.Intherestaurantstory,theauthormaymostprobablythinkthewaiterorwaitresswas________。
2.Theauthormakesuptherestaurantstoryinorderto_______。
A.showthegoodserviceofferedinsomeWebrestaurants
B.criticizesomerestaurantsfortooconsiderateservice
C.showtheInternet’sabilitytocollectdataonyou
D.provetheincrediblepoweroftheInternet
3.Whatcanbelearnedabout“cookie”fromthesecondparagraph?
A.ItwasfirstcreatedbyMrs.Reid.
B.Itcollectsinformationonyouwithoutyourknowingit
C.It’ssomeinformationsenttoyourcomputeraboutyourself.
D.It’sthelatestintechnology.
4.Whatcanbelearnedabout"Alexa"fromthesecondparagraph?
A.AlexaisnamedafteranancientheroinEgypt
B.Alexaisinstalledinlibraries.
C.Alexacancollectallthenecessarydataonyou.
D.Alexacanprovidemoredataformarketersthanacookie.
5.Whichofthefollowingwordscanbestreflecttheauthor’sattitudetocookiesandAlexa?
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