ChinesecompanieswanttocreateworldbrandsandtheforeigncompanieswanttoincreasethesellinginChinawhichallchangetheChinesedesignindustry.TheChinesemanufacturersrealizethattheyhavetodesignbetterproductsiftheywanttostandoutinthedomesticmarketsaswellasdistinguishthemselvesintheforeignmarkets.Previously,theoverseascompaniesalwaystooktheproductswhichweredesignedinsomewheretoChinesemarket,butnowtheforeigncompaniessuchasSonybeginstorealizethattheChineseconsumersbecomemoreandmorefastidiousandnolongereasytobesatisfied.