Thebasicfunctionofadvertisementsistoconveyinformation.Ifyouwanttotellsomebodysomething,youhavetostimulatehisinterestandattention.Thisisthetruthininterpersonalcommunicationandmasscommunication.Onlybydrawingaudiences‘attentioncananadvertisementconvincethemtobelieveacertainidea.Thankstothepopularityofcelebrities,advertisementsendorsedbycelebritiescaneasilydrawpeople’sattentionawayfromcomplexenvironment,thusmakingtheproductsandtheadvertisementsbethefocusofthepublic.Becauseofthecelebrities,anoriginallyunknownbrandwillimmediatelybetakenseriouslyandstandoutamongaclutterofinformation,andthepopularityoftheproductwillbeenhancedinashorttime.
1.传达信息:可以使用词组conveyinformation来表达。
2.引起他的兴趣和注意:可译为tostimulateone‘sinterestandattention,也可译为toarousehisinterestsandtodrawhisattention.
3.杂乱的环境:是指当代社会存在许多让人分散注意力的事物,往往让人眼花缭乱。文中译为complexenvironment,或可译为distractivecircumstances.
4.在繁杂的信息中脱颖而出:可译为standoutamongaclutterofinformation.
5.提升知名度:可用被动语态译为thepopularityoftheproductwillbeenhanced