Everywhereyougo,you'llseepeople,maleorfemale,oldoryoung,wearingjeans.Indeed,jeanshavegrownmoreandmorepopularsincethefirstpairwasborn.InnewspapersandmagazinesoronTVyouoftencomeacrosssuchadsas"Buythesejeanstheyarecheap.Buythem—theyarehardwearing.Buythem—theyarecomfortable."Ithinkthereisnocheatingintheseads.
Inthefirstplace,jeansaresocheapthatalmosteveryonecanaffordtobuyapair,especiallyforstudentsandwage-earners.Noonewouldnotpaylessandgetmore.
Thatjeanswearwellandwashwellistheirsecondsuperioritytootherkindsoftrousers.Whereveryougoandwhateveryoudo,you'llfindjeansyourgoodcompanion.Madeofpurecotton,jeansareverycomfortable.Whatismore,theyproduceagoodimageandmakeyoulookcasual,sporty,tough,elegant,andsophisticated.
Modernfashionscomeandgoquickly,but,thankstoLeviStrauss,jeansalwaysremainpeople'sfirstchoice.