Awomantakesastainedclothingitemtoasmartlydressedmanwhothenwashesthestainawaywithmiraclewashingpowder.Theimmediateresponsefromthewomanisthatthisbrandofwashingpowderisindeedsuperiortoallotherbrands.SuchisoneofthetypicalcommercialadsthatarerepeatedlyshownonTVeveryevening.Towardsthis,peopleholddifferentattitudes.
ThosewhomaintainpositiveopinionsbelievethatTVadshelptobringintopublicviewagooddealofnews,mostlycommercial,whichmightotherwisehaveremainedunknown.ThosewhohateTVadssaythatmostoftheads,especiallytheirrepetition,havereachedthepointofirritationandtheyarejustawasteoftime.
Inmyopinion,bothviewsarelop-sided.Ontheonehand,TVads,intheformofartisticpictures,arepresentedinsuchafantasticwayandwithsuchwittylanguagethattheynotonlyseducecustomerstobuytheirproducts,butalsogivepeopleenjoyment.Ontheotherhand,notalladsaretrustworthy.Acertainnumberofthemaredeceitful.
Tosumup,adsseektoinfluenceourdecisionsandtelluswhattodousuallywiththeaimbehindthembeingtoenrichsomebusiness.Toresistthisinfluencesoastomakewisedecisions,wemustrelyonourownjudgementandabilitytoreason