Aresupemp3arketsdesignedtopersuadeustobuymore?
Freshfruitandvegetablesaredisplayednearsupemp3arketentrances.Thisgivestheimpressionthatonlyhealthyfoodissoldintheshop.Basicfoodsthateveryonebuys,likesugarandtea,arenotputneareachother.Theyarekeptindifferentaislessocustomersaretakenpastotherattractivefoodsbeforetheyfindwhattheywant.Inthisway,shoppersareencouragedtobuyproductsthattheydonotreallyneed.
Sweetsareoftenplacedatchildren’seyelevelatthecheckout.Whileparentsarewaitingtopay,childrenreachforthesweetsandputtheminthetrolley.
Moreisboughtfromafifteen-footdisplayofonetypeofproductthanfromaten-footone.Customersalsobuymorewhenshelvesarefullthanwhentheyarehalfempty.Theydonotliketobuyfromshelveswithfewproductsonthembecausetheyfeelthereissomethingwrongwiththoseproductsthatarethere.
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