[B]TVcommercialsarelessexpensive.
[c]Advertisinginnewspapersaloneisnotsufficient.
[D]TVcommercialsattractmoreinvestments.
W:Can'tcomplain.DidyouhavetimetOlookatmyproposal?
M:No,notreally.CanwegOoveritnow?
W:Sure.I'vebeentryingtocomeupwithsomenewproductionandadvertgingstrategies.Firstofall,ifwewanttostaycompetitive,weneedtOmodernizeourfactory.Newequipmentshould'vebeeninstalledlongago.
W:Wehaveseveraloptionsrangingfromonehundredthousanddollarsallthewayuptohalfamillion.
M:OK.We'llhavetodiscussthesecostswithfinance.
W:Weshouldalsoconsiderhumanresources.I'vebeentalkingtopersonnelaswellasourstaffatthefactory.
W:We'llprobablyhavetohireacoupleOfengineerstOhelpusmodernizethefactory.
W:Marketinghassomeinterestingideasfortelevisioncommercials.
M:TV?Isn'tthatabittooexpensiveforus?What'swrongwithadvertisinginthepapers,asusual?
W:Quitefrankly,it'sjustnotenoughanymore.Weneedtobemoreaggressiveinordertokeepaheadofourcompetitors.
M:WillwebeabletOaffordaUthis?
W:I'lllookintoit,butIthinkhighercostswillbejustified.Theseinvestmentswillresultinhigherprofitsforourcompany.
M:We'llhavetOlookatthefiguresmoreclosely.Havefinancedrawupabudgetfortheseinvestments.
Questions19t022arebasedontheconversationyouhavejustheard.