ChinesecompanieswanttocreateworldbrandsandtheforeigncompanieswanttoincreasethesellinginChinawhichallchangetheChinesedesignindustry.TheChinesemanufacturersrealizethattheyhavetodesignbetterproductsiftheywanttostandoutinthedomesticmarketsaswellasdistinguishthemselvesintheforeignmarkets.Previously,theoverseascaompaniesalwaystooktheproductswhichweredesignedinsomewheretoChinesemarket,butnowtheforeigncompaniessuchasSonybeginstorealizethattheChineseconsumersbecomemoreandmorefastidiousandnolongereasytobesatisfied.