Withthedevelopmentofscienceandtechnology,itismuchmorecommonforpeopletobuygoodsthroughdifferentkindsofmediathanbefore.PeoplecanbuythingssuchascomputersandnecklacesthroughTV,radio,theInternet,etc.
Shoppingthroughmediaiswelcomedbymostpeopleduetovariousreasons.Fromtheperspectiveofconsumers,itcansavetimeforpeoplewhodon’thavemuchsparetime.Forretailers,itcancutcostsforthosewithoutmuchcirculatingfunds.However,therearestillsomedefectsinshoppingthroughmedia.First,comparedwithface-to-facedeal,itseemslessreliableandtrustworthy.Second,peoplewilllosethefunofbargaining.
Inmyview,althoughshoppingviamediabringsgreatconveniencetous,westillshouldbebringsgreatconveniencetous,westillshouldbecarefulwhenwe“goshopping”throughmedia.Weshouldchecktheinformationreleasedbythemedia.Onlyinthiswaycanwefullyenjoytheconveniencebroughtbymediashoppingwithouttheconcernofbeingcheated.
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