ReachingnewpeaksofpopularityinNorthAmericaisIcebergWater,whichisharvestedfromicebergsoffthecoastofNewfoundland,Canada.
ArthurvonWiesenberger,whocarriesthetitleWaterMaster,isoneofthefewwatercriticsinNorthAmerica.Asaboy,hespenttimeinthelargercitiesofItaly,FranceandSwitzerland,wherebottledwaterisconsumeddaily.Eventhen,hekeptawaterjournal,notingthebrandshelikedbest.“Mydogcouldtellthedifferencebetweenbottledandtapwater,”Hesays.
Butisplaintapwaterallthatbad?Notatall.Infact,NewYork’smunicipalwaterformorethanacenturywascalledthechampagneoftapwateranduntilrecentlyconsideredamongthebestintheworldintermsofbothtasteandpurity.Similarly,amagazineinEnglandfoundthattapwaterfromtheThamesRivertastedbetterthanseveralleadingbrandsofbottledwaterthatwere400timesmoreexpensive.
Nevertheless,soft-drinkcompaniesviewbottledwaterasthenextbattle-groundformarketshare—thisdespitethefactthatover25percentofbottledwatercomesfromtapwater:PepsiCo’sAquafinaandCoca-Cola’sDasaniarebothpurifiedtapwaterratherthanspringwater.
Asdinersthirstforleadingbrands,bottlersandrestaurateurssalivate(垂涎)overtheprofits.Arestaurant’stypicalmark-uponwineis100to150percent,whereasonbottledwaterit’soften300to500percent.Butsincewaterismuchcheaperthanwine,andmanyofthefancierbrandsaren’tavailableinstores,mostdinersdon’tnoticeorcare.
Asaresult,somerestaurantsareturningupthepressuretosellbottledwater.AccordingtoanarticleinTheStreetJournal,someofthemoreshamelesstacticsincludeplacingattractivebottlesonthetableforavisualsell,listingbrandsonthemenuwithoutprices,andpouringbottledwaterwithoutevenaskingthedinersiftheywantit.
Regardlessofhowit’ssold,thepopularityofbottledwatertapsintoourdesireforbetterhealth,ourwishtoappearcultivated,andevenalongingforlostpurity.
57.WhatdoweknowaboutIcebergWaterfromthepassage?
C)Itisakindofbottledwater.
D)Itisakindofmineralwater.
58.Bysaying“Mydogcouldtellthedifferencebetweenbottledandtapwater”(Line4Para.2),vonWiesenbergerwantstoconveythemessagethat________.
A)plaintapwateriscertainlyunfitfordrinking
B)bottledwaterisclearlysuperiortotapwater
C)bottledwateroftenappealsmoretodogstaste
D)dogscanusuallydetectafinedifferenceintaste
59.The“fancierbrands”(Line3Para.5)refersto________.
A)tapwaterfromtheThamesRiver
B)famouswinesnotsoldinordinarystores
C)PepsiCo’sAquafinaandCoca-Cola’sDasani
D)expensivebottledwaterwithimpressivenames
60.Whyaresomerestaurantsturningupthepressuretosellbottledwater?
A)Bottledwaterbringsinhugeprofits.
B)Competitionfromthewineindustryisintense.
C)Mostdinersfindbottledwateraffordable.
D)Bottledwatersatisfieddiners’desiretofashionable.
61.Accordingtopassage,whyisbottledwatersopopular?
A)Itismuchcheaperthanwine.
B)Itisconsideredhealthier.
C)Itappealstomorecultivatedpeople.
D)Itismorewidelypromotedinthemarket.
