798ArtZoneisnamedafterthe798factorywhichwasbuiltin1950s.ItislocatedinthenortheastcornerofBeijing.Characterizedbythefeatureofmodernart,ithasnowbecometheexhibitioncenterofChinesecultureandart.Itisalsotheworld-famouscentralizedareaofculturalandcreativeindustries.Itfrequentlyholdsimportantinternationalartexhibitionsandartactivitiesaswellasfashionshows.Manyworld-famouspoliticalfigures,moviestarsandsocialcelebritieshavenotbeenabletoresisttheartzone'sattractionandhavecometopayavisit.