WiththeriseofChina'smiddleclass,Chineseadolescentshavemoremoneytospendonclothesthantheirparents,whichhasencouragedthedevelopmentofa"fastfashion"marketinChinawhereinternationalretailerssellaffordableandsimilarclothesdesignedbypopularandbrand-namedesigners.InternationalfastfashionretailerslikeZaraandH&Mbothaimtobringthenewestfashiontrendtothemassmarketasquicklyaspossible.Fastfashion,coupledwiththeincreaseofdisposableincomeofChinesePeople,hasledtoarisingnumberinteenagefashionistas.ThefloodofinternationalbrandshasbroughtaboutafiercecompetitiontotheChinesedesigners.