Imagineyouwenttoarestaurantwithadate;hadaburger,paidwithacreditcard,andleft.Thenexttimeyougothere,thewaiterorwaitress,armedwithyourprofiledata,greetsyouwith,"HeyJoe,howareyou?Maryisoverthereintheseatyousatinlasttime.Wouldyouliketojoinherfordinneragain?"Thenyoufindoutthatyourburgerhasbeencookedandyourdrinkisonthetable.Forgetthefactthatyouarewithanotherdateandareonadietthatdoesn’tincludeburgers.Soundalittlebizarre?Tosome,thisisrestaurantequivalentoftheInternet.TheNet’sabilitytoprofileyouthroughyourvisitstoandinteractionsatwebsitesprovidesmarketerswithanenormousamountofdataonyou—someofwhichyoumaynotwantthemtohave.
Areyouawarethatalmosteverytimeyouaccessawebsiteyougeta“cookie”?Unfortunately,it’snottheMrs.Reid’stype.AcookieontheInternetisacomputercodesentbythesitetoyourcomputer—usuallywithoutyourknowledge.Duringtheentireperiodoftimethatyouareatthesite,thecookieiscollectinginformationaboutyourinteraction,includingwhereyouvisit,howlongyoustaythere,howfrequentlyyoureturntocertainpages,andevenyourelectronicaddress.Filloutasurveytocollectfreeinformationorsamples,andmarketersknowevenmoreaboutyou—likeyourname,address,andanyotherinformationyouprovide.Whilethismaysoundscaryenough,cookiesaren’teventhelatestintechnology.AnewsystemcalledI-librarianAlexa—namedforthelegendarythirdcenturyB.C.libraryinAlexandria,Egypt—doesevenmore.Whilecookiestrackwhatyouaredoingatonesite,AlexacollectsdataonallyourWebactivity,suchaswhichsitesyouvisitnext,howlongyoustaythere,whetheryouclickonads，etc.Allthisinformationisavailabletomarketers,whouseittomarketmoreeffectivelytoyou.Notonlydoyounotgetpaidforprovidingtheinformation,youprobablydon’tevenknowthatyouaregivingit.
Choosecorrectanswerstothequestion:
1.Intherestaurantstory,theauthormaymostprobablythinkthewaiterorwaitresswas________。
2.Theauthormakesuptherestaurantstoryinorderto_______。
A.showthegoodserviceofferedinsomeWebrestaurants
B.criticizesomerestaurantsfortooconsiderateservice
C.showtheInternet’sabilitytocollectdataonyou
D.provetheincrediblepoweroftheInternet
3.Whatcanbelearnedabout“cookie”fromthesecondparagraph?
A.ItwasfirstcreatedbyMrs.Reid.
B.Itcollectsinformationonyouwithoutyourknowingit
C.It’ssomeinformationsenttoyourcomputeraboutyourself.
D.It’sthelatestintechnology.
4.Whatcanbelearnedabout"Alexa"fromthesecondparagraph?
A.AlexaisnamedafteranancientheroinEgypt
B.Alexaisinstalledinlibraries.
C.Alexacancollectallthenecessarydataonyou.
D.Alexacanprovidemoredataformarketersthanacookie.
5.Whichofthefollowingwordscanbestreflecttheauthor’sattitudetocookiesandAlexa?
1.[C]推理判断题。第1段中，乔另约了一名新女友去餐馆，餐馆服务员却招呼他坐在上次约会的女友身边，并且为他准备了与上次同样的食品，包括他节食忌用的汉堡，这样的服务肯定会使乔做出负面的评价.因此选项A和选项B部不对。此外，这个故亊是为了指出滥用别人的个人资料会惹人讨厌，因此可推断乔对餐厅服务员的做法会感到生气。选项D虽然也是反面的评价，但是这个选项可能表明乔不介意自己的资料被盗用，只是觉得餐厅服务员使用的时候不够灵活。这与文章的主题不符。
2.[C]推理判断题。本题考查例子与主题之间的关系。答题的依据是第1段最后两句，文章指出餐馆跟因特网一样，它们都收集用户的信息。选项A和B都只渗及表面，选項D则不如选项C确切、具体。
3.[B]事实细节题。选择依据是第2段第3句及第4句。选项B是对这两句话的归纳。选項A谈的是可食用的甜饼，而不是本文叙述的用于收集用户信息的一种软件。选項C是对第2段第3、4句的歪曲理解。文章明确提出了cookie不是最新的发明，选項D不正确。
4.[D]事实细节题。本句考查复杂句的理解，并涉及两个事物的对比。第2段介绍Alexa时，指明它doesevenmore，接着用while连接一个让步状语从句，其主句是关于Alexa的信息，据此可以判断选项D正确。选项A和B与原文不符，容易排除。选項C指出Alexa能收集到所有必要的资料，这是对其作用的夸大，实际上，根据倒数第3句，它收集的只是所有网上活动的资料。
5.[A]观点态度题。判断依据是文中作者所使用的一些词句，如：usuallywithoutyourknowledge,soundscary及最后一句。这些显示了作者对cookie和Alexa持反对、批评的态度。
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