Keyword research: Researching and identifying relevant keywords and phrases that potential customers might use to search for products or services in a particular industry.
On-page optimization: Ensuring that a website's content, structure, and meta tags are optimized for search engines.
Technical optimization: Improving website performance, speed, and accessibility, as well as optimizing the site's code and architecture for search engines
Content creation: Developing high-quality and engaging content, including blog posts, articles, infographics, videos, and other media, that will attract and retain visitors to a website.
Link building: Building high-quality, relevant links to a website to improve its authority and rankings in search engines.
Monitoring and reporting: Tracking website performance metrics, including traffic, rankings, and conversions, and providing regular reports to stakeholders.
Testing and experimentation: Conducting A/B tests and experimenting with different optimization strategies to improve website performance and rankings.